kk teflon, a magazine of contemporary Greek poetry.

YKK Corporation of Japan has introduced into the United States market four different types of zippers: a zipper made from DuPont's DELRIN acetal resin; a polyester zipper called "CONCEAL"; a nylon zipper designed for sports clothing called "ZIPLON"; and a nylon zipper with a non-stick coating that YKK has named "EFLON."

Plaintiff alleges that EFLON is confusingly similar to its TEFLON mark, and it has made a strong showing that there is a likelihood of confusion between the two marks. DuPont points to the virtual identity in sound and appearance of the marks, the tenor of defendants' advertising, the functional interrelatedness of the goods (Zippers with a lubricating coating like TEFLON are often used on garments), and the fact that both YKK and manufacturers of cookware which bear the TEFLON certification mark make zippers.

In addition, DuPont has spent considerable resources to bring the TEFLON trademark and its products to the attention of the consumer trade. DuPont has advertised its TEFLON brand name and technical standards through television and other commercial mediums, and it has inserted protective trademark advertising in the trade journals that are distributed to buyers of cookware and household goods. Taking into account all the evidence, this court is not convinced that defendants have offered a convincing explanation of their choice of a name that so closely resembles TEFLON. Defendants' reliance upon the facts that suffixes ending in 'flon' and 'lon' occur frequently on products not dissimilar to TFE resins is also insufficient to justify an finding of non-conflict.